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Einführung in die Lehrveranstaltung

Part of the series: Unternehmensgründung im IT-Sektor (SS 2012)

Prof. Dr. Katharina Hölzle

Date:16.04.2012
Duration:01:14:03
Language:de

Description of the series:

Die Studenten werden an die Idee der Unternehmensgründung herangeführt und setzen sich mit den grundlegenden Fragestellungen zum Thema Unternehmertum und Selbständigkeit auseinander. Hierbei steht die Gründung und Führung eines jungen Unternehmens im IT-Sektor im Vordergrund, wozu neben der Diskussion von wissenschaftlichen Konzepten auch praktische Fallbeispiele analysiert werden. Zusätzlich zu dieser vorlesungsorientierten Perspektive der Lernziele werden die Studierenden im Rahmen des begleitenden Projektes in 3-er Teams zunächst eine Geschäftsidee entwickeln bzw. identifizieren, diese spezifizieren, präsentieren und zur Diskussion stellen. Diese Idee werden die Teams im Laufe der Veranstaltung in einen komprimierten Geschäftsplan (max. 10 Seiten) überführen und am Ende präsentieren.

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Dur.:00:14:38
Lang.:de
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