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Lecture Structure
- IE Nana (00:00:01)
- Nv Nanavw mwMarketing und Marktanalyse im Gründungsprozess (00:01:06)
- IIJII Ham Anekdoten (00:02:54)
- Hamami Aktuelle Janus Trends (00:06:32)
- Hamgms Unsere Gesellschaft heute und morgen (00:07:25)
- eine Zivilgesellschaft mit vielfältigen Formen der Partizipation Solidarität von (00:07:25)
- eine demokratische Gesellschaft Meinungsfreiheit Mehrheitsentscheidungen (00:07:25)
- eine Arbeitsgesellschaft ln der die Arbeit nicht ausgeht aber mit immer höheren (00:07:25)
- eine Risikogesellschaft in der die Biografie unter Bewahrung der Identität exibel (00:07:25)
- manmvv (00:09:31)
- BEI Ham Marketing De nition (00:09:32)
- yourself in peopIe s minds they will do it for you (00:09:32)
- Branding by its very nature is not optional If you do not position (00:09:32)
- Marktkonditionen verändern (00:09:32)
- neue Marketingmaßnahmen und lösungen entwickeln und so (00:09:32)
- Entrepreneurial Marketing versteht sich als proaktives Marketing (00:09:32)
- IE Ham Typologie der Marketingansätze (00:15:37)
- Hv HanaP Wil Klassisches Marketing vs Entrepreneurial Marketing (00:16:38)
- F äßz Aktueller Wissenschaftsdiskurs im Entrepreneurial Marketing (00:17:36)
- Unternehmen und ist ein nachgeordneter Bereich der klassischen BWL (00:17:36)
- 1 Das Entrepreneurial Marketing zielt speziell auf die Besonderheiten junger (00:17:36)
- Drei Funktionen des Entrepreneurial Marketings (00:18:49)
- Kommunikationsfunktion erstes Markeringziel ist die Bekanntmachung von (00:18:49)
- Katalysaturfunkt on Anpassung des Unternehmens des Produkts der DL an die (00:18:49)
- IHII Nam msnm Aufgabenkomplexe für das Entrepreneurial Marketing (00:20:20)
- III mw Stakeholder Marketing (Harris Rees 2005) (00:20:34)
- Hasxn mm 1 mum Typische Stakeholder im Entrepreneurship (00:21:37)
- Verbände (00:21:37)
- Capitalists (00:21:37)
- Behörden (00:21:37)
- Konkurrenz (00:21:37)
- ( team (00:21:37)
- Gründer (00:21:37)
- family (00:21:37)
- Liefera men (00:21:37)
- IE Ham Stakeholder Planung für Gründungsunternehmen (00:23:37)
- um s emng Em a g mm W unw (00:23:37)
- Mitarbeiter (00:23:37)
- Ghubwurdxge wmuenswum ge (00:23:37)
- Hoher snmmgss am sff nfungen n der (00:23:37)
- rxmmeve Rmxnnefemscn n (00:23:37)
- Investoren (00:23:37)
- arena vem ansne l rexter Kunaenscamm (00:23:37)
- apm nn me Margen genug zu (00:23:37)
- G a w mge wmmmwen vum (00:23:37)
- uffenf m Ew g gegfmbe (00:23:37)
- Hv Hana T E?i Der (klassische) Marketing Mix (00:25:09)
- Nano53335 Der neue Marketing Mix der Content Generation (00:26:27)
- wennwa W (00:28:34)
- BEI Nam snm Verschiedene Marketing Ansätze (00:29:30)
- (2000 (00:29:30)
- Neue vemremmg ww em (00:29:30)
- Yaknscr (00:29:30)
- wax Mafxenng (00:29:30)
- Gevmge e netwovkmg (00:29:30)
- Taktvsch (00:29:30)
- euen a Markenng (00:29:30)
- Strateg sch (00:29:30)
- m neue Marne m t mmvanven Nam ena gke (00:29:30)
- expea nunaw Market ng (00:29:30)
- BEI Ham The big thirteen im Guerilla Marketing (Lev nson) (00:30:29)
- IE Nana Mundpropaganda word of mouth marketing (WOM) (00:32:52)
- Guerilla Marketing (00:33:03)
- l fil Formen des WOM (00:34:19)
- Beispiel The next big thing (00:34:20)
- Formen des WOM (00:36:35)
- Formen des WOM Cult Marketing (00:37:11)
- N s Rima Beispiel für erfolgreiches Cult Marketing Harley Davidson (00:38:05)
- Formen des WOM Community Marketing (00:38:44)
- Allerdings dieses Produktbild kann vom Unternehmen nur noch bedingt (00:38:44)
- die Community formt das Produktbild (00:38:44)
- Eßifgl Formen des WOM Virales social media online Marketing 1 mum (00:40:09)
- Hanavu wm Viral Marketing (00:40:41)
- Ado mmi r yu Dam Burbe ten Fens ev (00:41:17)
- Adnhemed v ayer Dam Bembe en Fens e Abos (00:41:23)
- Nasse Viral Marketing (00:42:46)
- Nasse (00:42:47)
- BEI Nam wsnnn Typische Instrumente für online social media Virales Marketing 3 (00:45:28)
- Hasxnvu vw Buzz Marketing (00:47:47)
- T MoI i e UK Life is for Sharing (00:48:41)
- I Formen des WOM Ambush Marketing (00:49:33)
- Formen des WOM Amhush Marketing vum num N w m um m m aum m @ V = @ m n anderen Unternehmen (00:49:35)
- 15th January 2009 (00:50:43)
- Liverpool Street Station (00:50:43)
- ÜCIUD D (00:53:20)
- i Pm en ma m uvam n=n cm rb (00:53:27)
- Formen des WOM Ambush Marketing (00:54:51)
- Ambush Marketing und Community Marketing (00:56:29)
- Beispiel für erfolgreiches Ambush Marketing (00:56:47)
- e MINI L Mwrv erz ah wfl l mme k 2 v 1I e LuvvtiMFd e = vWe fz alt 1 B um (00:56:47)
- eu acheu Wlvlf tarite q d 1eH rbefg 2n Fans aus aller Welt ma kam (00:56:47)
- Amb s h rkei ng zur Fui 5lJ= 1IW 12DG6 (00:56:47)
- v ralkamcagrwe (00:57:01)
- 7 Akru z la r ac rem h nn me rig ntr s nv ma r l M21r r zI1 g (00:57:59)
- Wird Altbekanntes nur neu verpackt? (00:58:01)
- Was ist all d esen Konzepten gemeinsam? (00:59:18)
- Risiken u 1d Schwächen dieser Konzepte (00:59:39)
- BEI Nam Öl fil Kommunikation Botschaft Mittel Träger (01:00:28)
- IZB Hana Prü nstrument Die SUCCESS Formel (01:01:39)
- IZB Nam Storytelling Story Arten und Erzählmethoden (01:02:08)
- Erklärungsstorys bringen durch Bebi derung (Analogien Metaphern) die Botschaft (01:02:08)
- Über eugungsstorys stammen aus der Erfahrungswelt des Erzählers und versuchen die (01:02:08)
- 0pen Ended Storys dienen der Einbeziehung des Publikums entweder inhaltlich (die (01:02:08)
- Persunal ty Storys machen durch kleine persönliche Geschichten Anekdoten Ziele klar (01:02:08)
Keyword
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