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Open Innovation und die Rolle des Kunden im Innovationsprozess
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Lecture Structure
- Hasso (00:00:56)
- Lead User Methode am Beispiel (00:01:05)
- Wo wollen wir hin? (00:01:06)
- Was bzw wer ist ein Lead User? (2) (00:03:34)
- Unterschied zur klassischen Innovation (00:03:46)
- Kunde d@ m egfa @nBec f sse = 1 c oE ? w rzDes 3 3 (00:04:59)
- Em v c 1 ng (00:04:59)
- U 1G9meerV Bew msse (00:04:20)
- Webasto (00:05:00)
- Lead User Indikatoren (00:05:13)
- Identifikation der Lead User (00:05:45)
- Es würde mlr Spaß machen (00:06:11)
- Lead User Workshop (00:07:10)
- Die Lead User Methode im Web 2 0 (00:08:02)
- Probleme der Lead User Methode (00:09:17)
- Pl OD 6l T16 Oel Lead USGI V et 1OCJ6 (00:09:33)
- Fazit (00:09:59)
- Bildquellen (00:10:31)
- 3 http1 de wikipedia org wiki Datei Android ogo svg 4 http de wikipedia org wiki Datei Firefo Logo svg (00:10:32)
- Quellen (00:10:34)
- Motivation (00:11:05)
- Hasso Plattner (00:18:45)
- Gliederung (00:19:27)
- lnnovationsplatformen im Internet (00:24:34)
- Business to Business ( (B2B (00:27:45)
- Not lnvented Here (00:29:21)
- Business to Business ( (B2B (00:29:23)
- Not lnvented Here (00:29:29)
- Potential (00:31:12)
- Fazit (00:33:09)
- Wirtschaftliche Grundlagen I Il Open Innovation und die Rolle des Kundens im (00:37:37)
- Agenda (00:38:14)
- U 7 rerIcl Sedne 1 vvomgfe 7 0O (00:40:03)
- Paradigmenwechsel im Überblick (00:40:11)
- Henry Chesbrough über Open Innovation (00:40:12)
- Henry Chesbrough über Open Innovation (00:42:18)
- f Finder Ablage Bearbe en DarsteHung Gehezu Fenster H l e Ey wie Fr 1116 20111l2Z IL 07 Open nnuvat unpptx (00:42:31)
- Ö Sys emei stellungen Bearbe en E ns ellungen Fens er H He 1 ms Fr 1ll6 sys eme nm ungen (00:43:04)
- Ö Sys emei stellungen Bearbe en E ns ellungen Fenster H He 1 ms Fr 1ll6 nnen vun Mun m (00:43:08)
- Ö Systerneinstellungen Bearbe en E nstellungen Fens er H He 1 ms Fr 1ll6 C M0n lor (00:43:09)
- Ö Systerneinstellungen Bearbe en E nstellungen Fens er H He 1 ms Fr 1ll6 GA M0n l0 (00:43:11)
- läd (00:43:11)
- Drehung smmm (00:43:11)
- 1024 x 768 75 H2 (00:43:11)
- 1024 X 763 85 HZ (00:43:11)
- EI Mummre m der Menu e s e anze gen (00:43:11)
- Ö Systerneinstellungen Bearbe en E nstellungen Fens er H He 1 ms Fr 1ll6 GA MDn l0 (00:43:12)
- läd (00:43:12)
- Abb e h n (00:43:12)
- 1024 b 70 HZ (00:43:12)
- 1024 X 76B 5 HZ (00:43:12)
- IOZ4 nsf s Hz (00:43:12)
- EI Mun wre m der Menu e sm anwgen (00:43:12)
- Ö Sys emeinslell mgen Bearbe ten E nslellungen Fenster H l e @ 1sex Fr 1117 VCA MOr K0r (00:43:14)
- s m u Beavhe ten s @ g@ remm H fe (00:43:17)
- Sys en ei s ell g n ßwnm en s nsmuungen remm me (00:43:27)
- fi nu Amaqa numm n Dars e ur g cen u Fens e Hure mnav n (00:43:28)
- s unw sm ungm wmw s nsm wgfn www um (00:43:29)
- i sys m anm ungu ßwnmm emi mnqm mim nme (00:43:31)
- Henry Chesbrough über Open Innovation (00:43:44)
- Open Innovation als Lösungsansatz bei sinkender Produktivität (00:43:47)
- R s ng casts (00:43:47)
- of mnovar on (00:43:47)
- be kfre (00:43:47)
- market (00:43:47)
- Own (00:43:47)
- Own (00:43:47)
- Shorter product (00:43:47)
- Revenues (00:43:47)
- Henry Chesbrough über Open Innovation (00:43:48)
- Ü relox Da e Bearbe en Ar s (hmmk Lese e hen Emas Penner H (00:44:07)
- sem sw ew vU au y J www wm new vw V 1 ww 1uns uwe emmq nm n sw gm umname f vem am mr Ammm (00:44:07)
- Henry Chesbrough über Open Innovation (00:44:24)
- Henry Chesbrough über Open Innovation (00:44:32)
- Ö 5Y E l ÄE 5E EÜEEEÜ E E F 9F f? Wa (00:44:50)
- Henry Chesbrough über Open Innovation (00:44:55)
- F relux Date Bearhe en Arvsxcht Chromk Leseze chen Ewa Fenster Hw e Mum r m sun @ @ um sam Q1 m uam uwwmm c mhn m (00:45:19)
- Henry Chesbrough über Open Innovation (00:45:39)
- C vvvvw youtube com XA D ese Sene xst auf Engl sch Soll s e ubersetzt werden? Ubersetzen New (00:46:55)
- f ll C vvvvw youtube com (00:46:56)
- C g www youtube com (00:47:15)
- C www you ube com Y5 D ese Serte wst auf Eng s(h Soll s e ubersetzt werden? U L 9 Download ms v aeo (00:47:27)
- The Open l novatio Pa ad g m (00:48:11)
- 111101 Open Il11 lO lIiOl (00:48:51)
- IBM Opcn I movatio Other b nu (00:49:32)
- Model ( ) l lb I I gh Ice P (i und Upcn Fl (1 Ll (111 (00:50:18)
- UTEK Open Innovation (00:50:50)
- 1 VIPUMmmHm I1fm aßf K lL I Q 5 ß L4 Ä 9 Üe = r v r (00:51:45)
- um am ame comnum u ugmfm muß sm uv ennwo mgehen (00:52:23)
- ag Q A4L (00:52:34)
- Agenda (00:52:36)
- Vom Closed zum Open Innovation Modell (00:53:23)
- Paradigmenwechsel im Überblick (00:53:31)
- Vort ll (00:53:31)
- s exxxus ve Nu ung der Patentrechte (00:53:31)
- vorw e ui r r M0vE AuvEmag@ (00:53:31)
- Henry Chesbrough über Open Innovation (00:53:50)
- Open Innovation als Lösungsansatz bei sinkender Produktivität (00:53:53)
- Rising costs (00:53:53)
- Own (00:53:53)
- Own (00:53:53)
- Revenues (00:53:53)
- saving from (00:55:14)
- New revenues (00:55:14)
- d vers ity Sp nfo VNew revenues (00:55:15)
- lnnovationspfade im Open Innovation Paradigma (00:55:46)
- Agenda (00:56:41)
- Merkmale ausgewählter potentieller Kooperationspartner (00:56:46)
- Bsp Ipod Creation in nur 6 Monaten (00:57:10)
- T Labs verfolgt einen Open Innovation Ansatz mit verschie enen Partiwern (I) (00:58:04)
- T Labs verfolgt einen Open Innovation Ansatz mit verschiec enen Part 1ern(ll) (00:58:17)
- Ein ussfaktoren auf ein innovatives Unternehmen (00:58:30)
- Kundenintegration als Treiber für Innovation (00:58:35)
- scheidungs ndung (00:58:35)
- Ein üsse (00:58:35)
- Marktbeobachtung (00:58:35)
- Aktive Rolle in Ent (00:58:35)
- Kunden (00:58:35)
- Powerru Da e Bearhe en Ans m Emmgen Furma Armrdr en Extras izm1 m rm rasenu un Fens ev H fe Q (00:58:51)
- Finder Ablage Beame en rs euung cehe u Farmer Hwlte (00:58:53)
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- Mozs sz um (00:58:53)
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- Finder Ablage Bea he en Dars euung Cehezu Fens e Hwife mem MK a (m (00:58:55)
- uNr cm zous uu (00:58:55)
- vor w man (00:58:55)
- MvM A z e aemevg am (00:58:55)
- nm u PMUvW a eq n m 9 auf (00:58:55)
- 5 fmsavss ssawvss szsssss amssan aavss uw onu nur vum n ma (00:58:55)
- Pur Lv mma (00:58:55)
- rim An age eame en Dameuung cehe u rem er Hme (00:58:56)
- w w sen emm znas em (00:58:56)
- L m anna Mmßmy fm mmx wm (00:58:56)
- Mmm m v m vvuqf mm zum fzm m (00:58:56)
- wr wq ua (00:58:56)
- vw LP mman (00:58:56)
- wma = mg= w sm n nn k (00:58:56)
- immer u m w m smvuus ny an um (00:58:56)
- i mau An aqg Hmmm uafgmng menu rwm nme xa 1 mmm (00:59:17)
- i mau An aqg Hmmm uafgmng menu rwm nme (00:59:19)
- i vmmvuim nam aqmmm mm amugf rm af Anmmn mm a L1 m mm mm 6 um O (00:59:20)
- As App1eandn ea (00:59:23)
- Create Breakth oughs Just (00:59:23)
- I User Led Innovation Can t (00:59:23)
- rf N Ib E Ü 1 i IUser Led Innovat o (00:59:56)
- Ask Apple and mea (00:59:56)
- Create Breakthroughs Just (00:59:56)
- ml User Led Innovation Can t (00:59:56)
- Kundenintegration als Treiber für Innovation (01:00:23)
- Mitbestimmung (01:00:23)
- scheidungs ndung (01:00:23)
- Ein üsse (01:00:23)
- Marktbeobachtung (01:00:23)
- Aktive (01:00:23)
- Aktive Rolle in Ent (01:00:23)
- Kunden (01:00:23)
- Art und Weise der Integration (01:00:30)
- Lead User (01:01:01)
- Ein Lead User ist eine Kunde der (01:01:01)
- Nutzer (01:01:04)
- lead user (01:01:04)
- spe ie e ns mmen e (01:01:06)
- Generelle Idee (01:01:06)
- Voice uf the Customer Methoden (01:01:06)
- spe ie e nwumen e (01:01:07)
- Voice of the Customer Methoden (01:01:07)
- Methoden der Lead User Innovation (01:01:07)
- Lead (01:01:08)
- Prototyp (01:01:08)
- User (01:01:08)
- Die Hersteller hatten nicht bedacht dass die Sportler mit ihren Brettern besonders hohe Sprünge ausführen wollten aber ohne Schlaufen in der (01:01:24)
- Agenda (01:03:17)
- Herausforderungen für Open Innovation in der Zukunft (01:03:18)
- Diskussion Open Innovation nur ein Schlagwort oder ein echt r lnnovationstreiber? (01:03:24)
- Zusammenfassung (01:03:31)
- Checkliste Open Innovation (01:03:31)
- Steuerung patentrechtl cher Fragen (01:03:31)
- Gefahr des ungewoblten W ssens (01:03:31)
- Offene mr ovar onskultur nach rmen (01:03:31)
- Max male Nutzung des internen (01:03:31)
- Literatun erzeichnis (01:04:10)
Keyword
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