is going to be the topic of our 7th Forum in 2011.
Money makes the world go around – as we witness in our everyday business. But is that really the motivation that makes us give not only our money, but also our commitment, vision and passion?
Why would one dedicate ones lifetime to start one company after the other? Why would a Frenchman dedicate his life to push the boundaries and risk his life year after year to cross deserts across Africa and South America (Cyril Despres, 3 times Dakar Champion)? What makes a young McKinsey consultant stop his promising career and instead join a Buddhist monastery? Why would a world-leading corporation invest in projects with returns not measurable in Euros? What gives CEOs like Rob J.W. ten Hoedt (Medtronic) or René Schuster (Telefónica Germany) the most satisfaction in their business routine?