The Innovation Journey
Date: December 2, 2011
For the past 20 years Bettina has been a visionary and original thinker at the boundary between business and academia, working in the field of her passion: innovation. While she values academic rigour, her main concern is practical relevance. During her independent career she has always taken great pleasure and pride in combining and balancing a number of different activities such as research, teaching, writing, running networking initiatives and engaging in public speaking.